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article thumbnailPublisher's LetterJune 2016

The Rules of Engagements Communication is an art form as old as time. Whether it’s a flock of birds chirping in a tree or whales singing to each other over great distances, the messages are always [ ... ]

article thumbnailDigitalJune 2016

DATA: DOES SIZE MATTER? By: JUSTIN MLYNARSKI HEAD OF DIGITAL, UM MENA Every two days we generate as much data as we did from the dawn of time till 2003. If you were to store all the data generated  [ ... ]

article thumbnailBook ReviewJune 2016

An Idea-lised happiness with Farid Chehab By: Tarek Chemaly As the launching of Farid Chehab’s new book* nears on July 12 a question kept popping up in my mind: How can I interview him and make it [ ... ]

article thumbnailWho Did WhatJune 2016

The ‘pUp Syndrome’ Inspiring Story BBDO Moscow has recently launched a 'goodvertising' campaign addressed to people affected by Down syndrome, one of the most pressing social problems in Russia,  [ ... ]

article thumbnailCopyCatJune 2016

Shamefully-Unfortunate Addressing a troubling issue plaguing young children the world over, Publicis Pixelpark in Hamburg, Germany, created a visually striking campaign that was simply bolstered th [ ... ]

article thumbnailEventJune 2016

A Titan Remembered A PEN IS MIGHTIER THAN THE SWORD Kamel Mrowa was born on January 19, 1915 during World War I in the town of Zrarieh in south Lebanon. He finished his elementary education in Al [ ... ]

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