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July August 2015

Publisher's Letter
Change to SurviveArabAd’s July/August issue is literally packed with rich features addressing some of the most pressing and innovative stories transpiring across...Read More >>
Philippe Skaff: The Return of a genuine pioneerPhilippe Skaff, one of the most acclaimed creative gurus in the Middle East is back with a bang and special...Read More >>
Cover story
Spearheading GrowthAs part of VivaKi’s leadership team, Marco Bertozzi is responsible for the programmatic strategy for senior global accounts....Read More >>
Industry Talk
Lebanon’s Advertising Association Pushes for More TransparencyIn light of the changing dynamics of the local advertising industry and following recurring controversies over media ratings, Lebanon’s Advertising...Read More >>
Awards Interview
The Brand Consumers Cannot Do WithoutIn an interview with ArabAd, Hala Badri, Executive Vice President of Brand and Communications for UAE-based telco...Read More >>
7 Opportunities for the Next 70 YearsHow Middle East Airlines Can Build & Sustain Its Brand Moving Forward In the last month or so, those of...Read More >>
The Element of InitiativeLebanese entrepreneurs are different from other entrepreneurs. There’s a little something – quite hard to explain, quite hard to pinpoint...Read More >>