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article thumbnailPublisher's LetterMay 2016

Searching for Eldorado   As publishers of print media grapple with finding ways that speak to the sophisticated audiences of today, while leveraging continuously evolving technologies into the mix, [ ... ]



article thumbnailCover StoryMay 2016

MENA Marketers and Shoppers Embrace E-commerce   E-commerce is witnessing a major growth spurt in the MENA region as consumers increasingly shift from the showroom to the webroom. The revenue of e [ ... ]



article thumbnailInterview - BookMay 2016

The Revolutionary Evolution of Communication By: JAD HAIDAR In this day and age, remaining silent to injustice is criminal. Individuality no longer serves the evolutionary process in an age where a [ ... ]



InterviewMay 2016

Gata: A Different Breed of Event Organisers   In a relatively short time period, Gata Events and Promotions has become a household name in the field of organising exhibitions be it in Lebanon or th [ ... ]



article thumbnailResearchMay 2016

Helping advertisers retarget effectively in MENA region   By: Gareth Deere Content & Technology Research Director, Ipsos MENA   One of the drivers of ROI for digital advertising compared to [ ... ]



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