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July August 2014

Publisher's Letter
The Apple in his EyeThe Apple in his EyeThere is nothing sexier for a woman than a confident man. As it were, the opposite is true. Therein lays...Read More >>
Special Report
Industrious Arab Women Gaining MomentumIndustrious Arab Women Gaining MomentumOur annual coverage of the region’s working women in the communications industry this year tackles the most pressing issues faced....Read More >>
Special Report Study
The Challenges of Working Women in MENAThe Challenges of Working Women in MENA While women in the Middle East and North Africa (MENA) are mostly content within their workplace, reveals that there...Read More >>
Awarding Creative ThoughtAwarding Creative ThoughtThe 2014 Midas Awards, now in its 13th year, celebrates global creativity in the financial services, advertising and marketing categories....Read More >>
A Unique PartnershipA Unique PartnershipArabAd brings you an exclusive interview with Tarek Homsi, General Manager of Diwanee, one of the leading...Read More >>
The Personal Banking ExperienceThe Personal Banking ExperienceThe following piece segments the views of Tania Rizk, Head of Group Communications at Banque Libano-Française (BLF), about...Read More >>
Carte Blanche
The Consumer Is a Moron, He’s Your HusbandThe Consumer Is a Moron, He’s Your HusbandRemember that famous quote from David Ogilvy? “The consumer is not a moron, she’s your wife”? ...Read More >>