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article thumbnail How Fast Are We Really Going?January 2016

Picture this. Every living cell on this planet, whether mobile or stationary, is involuntarily traveling at a speed of 1,040 km/h thereby covering a total distance of 24,960 km a day, which is Earth [ ... ]

article thumbnailThe Ha-Ha ApproachJanuary 2016

Paul Banham, Executive Creative Director, FP7/DXB Dubai took ArabAd for a stroll down memory lane to recount a collection of humorous ads, which he then analysed to emphasise the power and risk of usi [ ... ]

article thumbnailThe Artful Side of Humorous AdvertisingJanuary 2016

ArabAd talked to Epica's Editorial Director Mark Tungate about the principal role humour plays in the creation of ads, which has become so central to communication that the annual award show introduce [ ... ]


In an exclusive interview with Arabad, Michael O’Rourke, President New York Festivals World’s Best Advertising, shares his take on the effort that goes into selecting the best the world of creativ [ ... ]

article thumbnailNEW ECONOMICAL METAMORPHISMSJanuary 2016

by: Nasseem javed What are the hidden opportunities for smart agencies of the world when mega organisations, institutions and government bodies are immersed in tackling the economic chaos? Unsolve [ ... ]

article thumbnailAGB STAT IPSOS Wins Audit January 2016

Following the extensive audit conducted by two international auditing firms, Robert Rudd (RRA), based in Norway, and French firm, CESP, the results came out in favour of AGB STAT IPSOS, hence confir [ ... ]

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