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This Is My Life... Farid Chehab
He trusted himself to take the woman of his life on a fantastic journey. Theirs however, happened to be riddled with surreal obstacles, all of which, both of them hovered over, as if suspended, yet of this Earth. In the name of love, laughter and the expression of this exchange, when time came calling, its voice, through that unity, a rainbow across the horizon, painted.
Life’s marvels impressed on him, a print, which transformed, with the passing of the seasons, like tree rings. At the centre, they are barely visible, yet the farther apart they grow, the more elaborate they become, the higher into the sky, the branches rise. All the while, deeper into the source, the roots settle.
He came, from the elements.
(read ArabAd January 2010, vol.20, No.1 page 8) |
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Mrs. Green Marketing Guru: Diana Verde Nieto
The Incredible Success of Clownfish
This year, after London, New York and Shanghai, Clownfish Milan opened. A few years ago CEO Diana Nieto began explaining to small businesses how to implement sustainability. Now her agency works for the largest global brands, the WWF, Clinton Global Initiative, the United Nations and the European Union. Verde Nieto is portrayed by CNN, Vogue and the New York Times as Mrs. Green Marketing Guru. The incredible success, the current green hype and... the do's and don'ts of green marketing.
(read ArabAd January 2010, vol.20, No.1 page 48) |
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Top 10 Predictions For 2010
Top 10 Predictions For 2010 |
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Big Bang of Business Naming
By Naseem Javed
Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With the existing 1.7 billion online users and one billion more on the way, the new business naming capabilities befitting advanced and intricate platforms of global cyber branding, will provide mega opportunities. Depending on types and styles of businesses and for a fraction of the cost, several dozen websites in multilingual formats, with right type of domain names skating worldwide, can easily catapult sales many times over as well as increase visibility to the brand new stratosphere.
(read ArabAd January 2010, vol.20, No.1 page 62) |
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When Ugliness Invades our Daily Life
By Georges Najm & Sami Saab
Lebanon is, to many, Lebanese and foreigners alike, one of the most beautiful countries in the world. Cedar land has been given, since its creation, an outstanding beauty, which was even evoked several times in the Old Testament.
Talking about beauty, what does this vague word mean? Philosophical approaches disregarded, let’s keep things simple and use the term defined by the Oxford dictionary as, “pleasant to the senses or the mind aesthetically”. According to this simple lexical meaning, the country previously known as the “Switzerland of the Middle East”, or even a “piece of heaven”, would be beautiful.
(read ArabAd January 2010, vol.20, No.1 page 66) |
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Lebanon Bags First Ever Gold at Epica, Twice
Now in its 23rd year, Europe's Premier Creative Award’s (EPICA) stated mission is to encourage the highest standards of creativity and help creative communication agencies to develop their reputations beyond their national borders.
The jury met during the month of November to deliberate and select another great collection of winners behind striking advertising concepts on the basis of two criteria: originality of the creative idea combined with the indisputable quality of execution.
It is noteworthy to highlight the singularity of this well established and acclaimed event, since its very jury, unlike any similar show, all are industry media personnel.
(read ArabAd January 2010, vol.20, No.1 page 70) |
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- Mediapolis has been granted the exclusive media representation rights of Air Arabia onboard advertising (SKYAD). With an estimated 3.6 million passengers a year, Air Arabia covers 57 destinations and 25 countries.
- Emirates NBD, one of the Middle East's largest banks by asset size, announced the appointment of ASDA'A Burson-Marsteller as its retained public relations consultancy.
The appointment of ASDA'A Burson-Marsteller comes at a time when the bank has recently concluded a two-year merger process between Emirates Bank and NBD, thus consolidating its status as a leading national bank that stands among the largest in the wider MENA region. |
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